Diversity Trends In Voiceover

Your individual customers, clients, and viewers are each different from the next. Be it age, race, gender, or passions, hopes and dreams, your target audience for both marketing and branding is defined by these statistics. The most successful content will have a wide breadth of viewers from across the globe, or target a specific customer base. Voiceover, be it to entertain, educate, or market, often needs to communicate with a minority customer base, or potential customers from far and wide. So, why are only 40% of voice over artists female, and under 10% Black?  

What Are the Diversity Trends in Voiceover by Age?

When it comes to age, the vast majority of voiceover actors fall into the millennial generation, because their age can help them reach out to both older and younger viewers. This can help convert different customers and promote sales, or engage viewers of any age. Millennial voice actors have also worked in the industry long enough to have honed their technique, and mastered their craft. 

Who is Under-represented in Voice Actor Trends?

Black American female voice actors are under-represented in voiceover trends, and under utilized when it comes to great voice over. Authentic African American female voice actors bring countless benefits to voiceover. Incorporating diversity into your voiceovers can help you gain and connect with a viewership inclusive of many kinds of people. African American female urban voices also bring marketing inclusivity, and branding relatability to an all-to often neglected customer base. Black American female voice overs help viewers and customers foster a personal connection to your brand, boosting sales. Not to mention, choosing African American female voiceovers helps the industry become more inclusive of diverse talents.